The Quality Series Presents:

Sea Star Shipping, from the Silk Road to the Global Market

Exporting Iran’s quality products to the world

© 2016 Raoul Men / David V.

The “Silk Road” is the name given to what was actually a series of land and sea trading routes connecting the Far East with Constantinople and beyond. For many millennia the Silk Road was the commercial nexus between Europe, Middle East and Asia, becoming the single most important trade route in history.

Its 200 km of roads and cities saw caravans and ships moved silk, jade, spices, precious metals and other exotic goods as well as ideas. Evidence of its use dates back at least four thousand years, and the possibility of becoming fabulously wealthy spurred advances in transportation, from pack animals in caravans to ever larger and safer ships. Today, most of that trade travels by sea in tankers for oil and cargo vessels for dry goods.

Cargo vessels around the world are steadily getting bigger. Already, there are ships capable of carrying more than 18,000 twenty foot shipping containers, with plans to build ships with a capacity of 22,000. These behemoths are more efficient, but require upgrades in port infrastructure and cargo handling services. The Persian Gulf, bounded on the north by Iran and on the south by countries of the Gulf Cooperation Council, sits right in the middle of the ancient Silk Road.

The gulf has experienced steady increases in container ship volume over the past years, while at the same time roughly one third of the worldwide seaborne crude oil trade passes through it. Making matters tricky is the fact that this traffic must pass through the Strait of Hormuz, the narrow chokepoint between the Persian Gulf and the Gulf of Oman. For sea captains and shipowners, this region presents special challenges, and they rely upon seasoned professionals portside to help keep freight moving quickly, safely and efficiently.

© 2016 Raoul Men / David V.

Iran is emerging as an economic power and trading partner of increasingly strategic importance, and sits right in the middle of the Silk Road. It is home to more than 75 million people, and its economy is more than four times as big as it was in 1980. And all along the southern Iranian coast -- from Khorramshahr in the west to Chabahar in the east -- Sea Star Shipping Line provides a complete range of sea transportation services for tankers and container ships. Administrative duties performed by the company include ships’ agency, marketing, brokering and chartering, while dockside Sea Star is able to provide stevedoring, tallying and container handling. The company is celebrating its tenth anniversary this year, although its veteran staff boasts of experience dating much further back.

Sea Star Shipping Line also employs the latest Total Quality Management techniques with a focus on customer service and satisfaction. The company measures its performance through key indicators such as waiting time, turnaround time and tons per ship hour at berth handled, allowing it to constantly improve.

In addition to administrative and cargo handling tasks, the staff at Sea Star Shipping Line also leverages its contacts and years of experience to ensure that other tasks necessary for comfort and safety of the ship and crew are taken care of. Clients can depend upon careful stewardship and strict accounting, efficient and meaningful contact with local authorities, procurement of supplies, and access to certified inspection and repair personnel.

BID takes good note of the professionalism of the staff and its dedication to carefully improving systems and implementing Total Quality Management practices in its daily operations.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.