From a street hotdog cart to the kitchen of the presidential palace

Roberta Sudbrack: Cooking from the heart, with quality as the main ingredient

Today’s most recognized South American chef is a Brazilian woman who went from zero to hero

© 2016 Ramen / Jave Zam

For many years, Brazil has been considered one of the future powerhouses of international politics and economics. This South American titan blossomed in the late 1980’s, and has become one of the fastest growing countries in the world.

Tourism, steel production, mining, and world-class cuisine all combine in one magnificent blend to create a cosmopolitan and forward-thinking nation, one that is slowly becoming a global example of success.

It is precisely in this auspicious scenario that self-taught chef Roberta Sudbrack became the first woman ever to cook for a Brazilian president. Sudbrack went from driving a hotdog cart in streets of Brasilia to becoming the head chef of the Presidential Palácio da Alvorada, the official home of the Brazilian president.

Her story, although it may sound like a fairy tale, is one of personal sacrifice, commitment, and a constant search for continuous improvement.

Roberta Sudbrack learned the fine art of cuisine from the cuisine itself. She never went to professional classes, never studied at a prestigious cooking academy or school. All of her professional knowledge derives directly from her experiences working in the kitchen. This is what the Brazilian sensation claims to be the core of her success: her cuisine comes directly from her heart, with no pretentious ideas. Roberta Sudbrack cooks simple, delicious dishes based on local, fresh ingredients. That is all there is to it, or at least, that is what Roberta claims.

International success based on high quality ingredients

© 2016 Ramen / Jave Zam

Even though Roberta Sudbrack claims to be “just a simple cook,” sometimes even going so far as to decline to call herself a “chef” at all, the truth is that her proficiency has led many of the world's most recognized food critics to claim that she is—currently—the best chef in South America. Their case is easier to take with a visit to her eponymous restaurant, the Roberta Sudbrack.

This cathedral of flavor and Brazilian high cuisine is ranked number 71 on the San Pellegrino list of the Best Restaurants in the World, and currently holds a Michelin star. The restaurant, located in the exclusive Rio de Janeiro neighborhood Zona Sul, is another example of Sudbrack simplicity. From its webpage to its interior decoration, the Roberta Sudbrack restaurant is a monument to humility, quality, and a commitment to excellence, here expressed by the mantra of providing the best ingredients and treating them with respect and efficiency.

Under these guidelines, Sudbrack’s dishes vary from day to day and season to season. They are mainly created based on which products are fresh in the Zona Sul markets. Examples of what kinds of dishes arise from this creative approach are the beetroot ravioli and the house-smoked okra ‘caviar,’ both favorites of Roberta Sudbrack’s visitors.

For her dedication to excellence, for her constancy and determination, and for her honest and humble approach to cuisine and quality, Business Initiative Direction has decided to award the chef Roberta Sudbrack with the BID Quality Award 2016, in recognition of her absolute commitment to Quality Culture.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.