Innovation in Creativity

Pika Production, Albania’s Leader in Advertising

In a country reaching out to partners across the globe, one creative agency has the skills and spirit of invention to get the message out effectively


© 2016 Raul M. / J. Zam

Albania, a country in the Balkans region of southeastern Europe, has at times throughout its history found itself in an isolated position internationally. Its unique position is often illustrated by its language, Albanian, which is one of the only European languages not related to any of the other major continental linguistic branches. However, after the fall of communism in 1990, the principal goal of the succeeding governments has been the integration of the country into the wider international community. There has been much progress towards that end, and today, Albania is one of the most well-connected countries in the world, with 40 embassies around the world. Albania became a full member of NATO in 2009, and became an official candidate for joining the European Union in June of 2014.

But in this country of 2.9 million residents, where some 70% of the land is mountainous and 25% is arable, agriculture still plays an important role, with major products including tobacco, figs, olives, meat, and dairy products. During the communist years, Albania was completely self-sustained, growing everything it needed within its borders, and this spirit of self-sustenance continues to this day. One area in which Albania is looking within for what it needs is in the area of creativity, especially in advertising, internet marketing, and video production, and the company most associated with Albanian creative ingenuity is Pika Production, from Tirana.

Tirana, Albania’s capital and largest city, is also the cultural center and economic engine of the country. The municipality is home to over 800,000 people, and many of the most important cultural and educational institutions of the country, including the University of Tirana, the Polytechnic University of Tirana, the monumental Palace of Culture, and many others. It’s no wonder, then, that many of the creatives and artistic technicians in the country are based in the city, where many of the country’s major publications, television stations, and museums are based.

© 2016 Raul M. / J. Zam

Tirana-based Pika Production represents the joining together of experienced industry professionals into one, full-service creative agency, combining the best writers, art directors, graphic designers, motion-graphics designers, video directors, and media-buyers all under one roof. With its wide array of skills, the company is able to take a concept all the way from the marketing and branding strategy phases of development through execution and placement, presenting its clients with unrivaled value and flexibility in a single house.

Founded in March, 2014, Pika Production has already completed some major and impressive campaigns for important clients, including Mercedez Benz, Epoka University, Teuta, Dafinor, Beer Korca, KMY, Intermedica, Arredo Fab, Aqua di Nepi, Ikub.al, Pierre Cardin, and of a special importance to Pika Production is the National Albanian Television RTSH for whom Pika will design the new logo and the new brand image. The agency is able to provide its clients with world-class quality, sourced directly from Albania’s brightest creative minds and most skilled craftsmen, a nod to the self-sustaining nature of the country’s past. The company acknowledges that Quality is the most important aspect of its business, and that concern takes precedence in all of its operations. Client satisfaction is also of the utmost importance, and the adoption and mastery of new technologies, from 3D graphics to the piloting of remote camera-equipped flying drones, is essential to its competitive state. Continuous training of employees and technicians in the latest techniques and tools is also an important component of Pika Production’s Quality Mix.

For its dedication to many of the components of Total Quality Management, including a customer-focused business model, technological adaptation and advancement, and continuous training and improvement, and for its contribution to Albania’s creative industry and excellence in media and advertising, Pika Production has been selected to receive the prestigious 2016 BID International Quality Award for organizational Quality and Excellence.

ABOUT BID AND THE WORLD QUALITY COMMITMENT AWARD:


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.