The Quality Series

JULES SERVICES & Cie., Supporting International Trade in Benin

Benin’s Premiere Logistics and Import/Export Firm

© 2016 Jav Zamor / R. Ulmena

Benin, a sub-saharan country of about 10.9 million residents on the Gulf of Guinea in West Africa, is a country that is beginning to stake its place in the global economy. Though the country at large is still largely underdeveloped, Benin’s largest city, Cotonou, is the home of vibrant entrepreneurship, commerce, and trade. Thanks to to its port, its centrality in national media and culture, and its international feel, Cotonou is quickly becoming recognized as an important world city.

Cotonou, though not the capital (nearby Porto-Novo is the official capital of Benin), still functions as the seat of government, as the majority of government buildings and diplomatic services are located there. It is also home to the main campus of the National University of Benin, the country’s biggest and most important institution of higher learning, which features 15 of the University’s 19 colleges. The city is also home to national landmarks such as the 35,000-seat Cotonou Friendship Stadium, the massive Dantokpa Market, and the distinct Cotonou Cathedral, located near the Ancien Pont Bridge, which connects the two sides of the city over the Lagune de Cotonou.

The majority of Benin’s economy is comprised of informal subsistence farming and fishing activity, but it also has a growing commercial farming sector that contributes mightily to export income. One of the activities that make Cotonou so important to its nation’s economy is the role it plays in international trade. Cotonou’ port is the point of departure for much of Benin’s domestic output, including products such as cotton, textiles, palm products, cocoa beans, and various other agricultural goods. Cotonou is also home to the country’s only international airport. But Benin, like any country, is reliant on imported goods as well. Goods like automotive parts, batteries, machinery, processed foods, and cosmetics are important imported commodities. The port is also commonly utilized as an ingress point for goods headed to Nigeria and other countries.

Though the process of arranging transport, navigating laws, and creating an efficient flow of goods is a complicated one, there are dedicated experts in the field who have made it their business to handle the logistics of international shipping, and among the leaders in this field in Benin is the excellent Jules Services & Co.

Import-Export, Logistics, and Creative Strategy in Cotonou

© 2016 Jav Zamor / R. Ulmena

Founded in 2008 as a sole-proprietorship, Jules Services & Co. is a full-service international shipping logistics company based in Cotonou, the center of Beninese international trade. As Cotonou is also an important port for destinations in other countries, Jules Services is able to arrange transport to and from many of the countries in the region. Whether moving items by road, air, or sea, Jules Services has the contacts, the expertise, and the experience to get it done right.

Since logistics typically accounts for up to 5% of a manufacturing firm’s total costs, and an even higher percentage of import/export companies operating expenses, getting it done efficiently is essential to running a profitable business. That is why Jules Services focuses so heavily on deploying best practices and seeking continuous improvement with its logistics operations. It utilizes techniques such as smart consolidation, grouping, and maximizing space to save clients money and time.

For the essential part it plays in Benin’s and Cotonou’s growing economy, its significant and steady track record of excellence and growth, and its continued and demonstrated dedication to to the principles of Quality Management, Business Initiative Directions is pleased to announce that Jules Services & Co. has been selected to be recognized with the 2016 BID International Quality Award, one of most prestigious honors focusing on organizational quality and excellence around the world.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.