Showing the world Côte d’Ivoire’s electronically and digital security technologies

Genestar Technologies developing high performance digital solutions for a safer future

A Total Quality based approach in the complex field of data security

Côte d’Ivoire, or the Ivory Coast, is a West African nation that began as a French colony. It gained its independence in 1960, and still maintains French as its official language. Its capital is Yamoussoukro, an inland city of about 356,000, but its biggest and most important city is the port city of Abidjan.

Abidjan is the second largest city in West Africa, behind only Lagos in Nigeria, and is one of the region’s most highly industrialized and metropolitan population centers. The city is home to many of the country’s political institutions, all of its foreign embassies, and most of its international business, leading the city to be officially designated as Ivory Coast’s economic capital. An important port with direct access to the Atlantic ocean via the Vridi Canal, constructed in 1951, the city has grown alongside the development of its harbor.

Abidjan is the center of industrial activity in Côte d’Ivoire, with many sectors present, such as food processing, lumber, automobile manufacturing, textiles, chemical and soap manufacturing, oil refining, and more. Even white collar industries such as finance, banking, and trading are centered in the city. With all of this economic activity, the threat of security breaches is ever present. In today’s digital age, the importance of electronic trade and record keeping is just as important as the physical advantages of Abidjan’s geographical location.

With this need for securing documents, sensitive information, and facilities, many public and private organizations turn to card-based security solutions, that grant clearance to specified individuals. Providing this and other services, Genestar Technologies, headquartered in Abidjan, is a leader in digital and physical security. With subsidiaries in the cities of Douala and Yaoundé in Cameroon, Genestar is the go-to firm not only in Côte d’Ivoire, but in all of francophone Africa.

Genestar was founded in 1999, and has been developing its product line alongside the changing trends and needs in technology. Its specialization is the aforementioned card-based electronic security systems, and it provides all the hardware and software that organizations need to set-up their own multi-layered security systems. It offers ID card and badge printers, card readers, biometric enrollment, computer equipment, data backup, digital archiving, and more. Its clients include major universities, airports, embassies, businesses, and any campus that requires controlled access.

With its suite of customizable solutions, any business or organization can create the security parameters to fit its own needs and specifications. These can be badges worn around the neck or pinned to the shirt, simple unmarked security cards for accessing digital archives, or any combination of the above. Its technology partners, France-based Evolis, Motorola, and Troy create products that Genestar Technologies can help companies get running and working as fast and efficiently as possible. In addition to providing the tools that its client needs to create and issue identification, Genestar Technologies provides solutions for protecting data via remote access as well.

With a focus on professional ethics, fairness, customer satisfaction, and excellence of services, Genestar Technologies is truly a paragon of Quality in Côte d’Ivoire and Cameroon. The company understands the importance of providing security solutions that work, and allow for ease of use by end-users. By responding to customer queries quickly and efficiently, it has established itself as the go-to provider of ID and security solutions in the region.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.