Total Quality Management style turns transportation company into a sector leader

FreddyMens Ventures: Reliability is Key to Defining Quality and Achieving Success

An impressive fleet of trucks that serves Ghana and West Africa with cost-effective solutions

Cheick Haidara, Director of Freddymens Ventures Limited during the International Star for Leadership in Quality Convention in Paris.

Among the things that can cause a business harm, there are two that can make things turn sour the fastest: bad management, and bad logistics. Because of this unspoken business law, the position of a logistic company is, in many senses, twice as tenuous.

First of all, for the logistics contractor, failure is not its alone. Running late, damaging goods, or other mishaps usually represent a huge failure for the company that was depending on that service as well, causing a devastating effect on both companies.

And secondly, to run a company under an efficient management style is pretty complex, but to do it with a logistics company, an industry that is meant to provide efficient solutions with zero margin for error is extremely challenging.

Adding to this is the fact that transportation depends a lot on public services, infrastructure, roads, and security, all external factors that no private organization can control on its own. It is easy to imagine, then, just how difficult it is to build and run an efficient logistics and transportation company.

That is why FreddyMens Ventures in Ghana is so remarkable as an example of a successful company in this demanding sector. With an impressive 100 Scania Truck fleet, FreddyMens Ventures has created a network of transportation solutions that covers the whole of the Ghanaian territory and several of the main cities and business hubs across West Africa. From docks to airports, industrial parks to market places, FreddyMens Ventures has achieved reliability, the key to success in the logistics and transportation industry.

Efficiency and reliability

Cheick Haidara (right), Director and Samuel Nartey (center-right), Assistant Director of Freddymens Ventures Limited receive the International Star for Leadership in Quality Award in Paris from Jose E. Prieto (center-left), President & CEO of BID and Dr. Alfonso C. Casal (left), Scientific Director of BID Group One.

This Ghanaian logistic company’s prestige is evidenced by its clients: Guinness (Diageo), Damco (part of the Maersk Group), Coca-Cola Ghana Ltd, Producing Buying Company Ltd, and Wilmar Africa Ltd, among others. This selection of leading companies and international powerhouse brands proves how trustworthy and effective FreddyMens Ventures has become in providing transportation and logistics solutions for the West Africa region.

This effectiveness is the direct result of carefully crafted management protocols that maintain a close cooperation throughout the company, from to the middle ranges of management positions up to the very truck drivers themselves, who are, in the end, the last and most vital link in the logistics chain.

Mr. Fred Mensah, director and company owner, is crystal clear on this matter. “I have always believed in quality as the most important factor in building a successful business,” Mensah says. “When the organization’s policy statement is adhered to, it brings the best of the employees in safeguarding the interest of the organization and its customers”

Under this philosophy FreddyMens Ventures has committed themselves to a Total Quality approach in servicing their clients, offering cost-effective solutions for each business and organization that requires its services, pushing the entire transportation network to perform flawlessly, with zero defects, perhaps a nod to the fabled Toyota Production System.

For its commitment to excellence, understood as a total client satisfaction policy practiced throughout the entire hierarchy of the company, and for its zero waste/zero mistake policy in the delivery, Business Initiative Directions has decided to award FreddyMens Ventures with the 2016 BID Quality Award in recognition of its Total Quality Management policies and its relentless pursuit of excellence.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.