Most modeling work is local and regional
ABC Models Management is the largest agency in Bosnia and one of the most important regional modeling firms in Eastern Europe. Founded in 1996, ABC Models works with top professional models, art directors, photographers, model scouts, makeup artists and stylists. The firm is a full service agency, providing not only casting and audition services, but also recording, promotions, international booking, and other services. Their models can be found on television, in print, at fashion shows, exhibitions and fairs and in world class advertising campaigns in all media.
Fashion, advertising, and television. Promotions for fairs and grand openings. These businesses require people to wear their clothes, demonstrate their products, or attract customers. Modeling agencies provide those people.
High Fashion is the Tip of the Iceberg
Most people hear about modeling agencies through the news. Cindy Crawford’s thirteen year old daughter is signed by IMG, a major New York agency. Or American Apparel is in hot water for sexualizing models who appear to be underaged. Brooklyn Beckham, the 16 year old son of Posh Spice and David Beckham, has signed a modeling contract. The biggest fashion shows in Milan and New York make news. However, the most famous events in modeling and fashion are only a tiny, although important, portion of the modeling and advertising business.
The modeling business is actually pretty straightforward, in that it is a serious business, and its product is providing talent according to specific criteria and often on short notice. Just like any service business, success or failure is determined by how well the agency is able to meet the needs of the client, and the level of professionalism, experience and expertise the agency brings to the job.
Of course, the fashion, advertising and entertainment industries use a lot of models, and they tend to be concentrated in only a few places: New York, Los Angeles, Paris, Tokyo, Toronto, Barcelona. The biggest agencies tend to be in these places, and they get all the headlines.
However, businesses in need of models are everywhere. And it is a truism in the modeling business that the models must be close to where they work. This is because not only do many shoots occur on short notice, but sending a model a long distance represents an unacceptable risk and expense. Clients often spend thousands of dollars to prepare for a shoot or event, and a model who shows up late or not at all will cost the time and salaries of quite a number of professionals.
It is for this reason that regional modeling agencies fill a vital role in making sure that businesses which are not located in the fashion or advertising hubs of the world are able to access top quality talent to make their campaigns a success. These regional advertising agencies adhere to the same high standards of professionalism and quality as their larger counterparts.
First Class Talent in Bosnia and Herzegovina
One such agency is ABC Models Management, with offices in Sarajevo and Tuzla. Since 1996, ABC has been providing talent to fashion shows, print advertisers, exhibitions, and a wide variety of marketing events. It has grown to become the largest, most successful, and respected model and talent agency in Bosnia and Herzegovina. Models under management at ABC include numerous former pageant winners and top model winners who have worked all over the world. ABC sends its models to many different countries for photo shoots and fashion shows.
ABC is also a complete agency, working with the best art directors, photographers, model scouts, make-up artists, stylists and hairdressers in the business, and has the facilities and talent to organize casting, auditions, photo shoots, production services, promotions, bookings everywhere and other related services. ABC has more than 150 models available for any kind of project that requires the best professional talent.
ABC models are busy. Every week there is a major photo shoot or fashion show involving ABC talent. The specific kinds of work that ABC models do is as varied as the modeling business itself. You can find ABC models doing acting and television commercials, promotional work at trade shows and shopping centers, fashion modeling at important shows, or print modeling in catalogues and magazines. ABC has a wide variety of looks available for its clients, who represent distinct professions like doctors and executives, or lifestyles like college students or vacationers. Swimwear, fitness, glamour and lingerie models have specific body types, all of which are available at ABC.
Because of its commitment to continuous quality improvement, ABC Models Management has been selected to receive the BID International Star Award for Quality for 2015 at the convention in Geneva.
About BID and the International Star Award for Quality:
BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries.
The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level.
Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.